To help Yoplait celebrate the 10th anniversary of Save Lids to Save Lives, its signature pink lid program to raise awareness and funds for breast cancer research, Sheryl Crow will be performing a concert in Los Angeles on October 10 — and you can get free tickets. Here’s how it works: Supporters can call 1-877-MY-TEN-LIDS and order up to two free tickets per household to the show (while supplies last). Tickets will be distributed via mail and attendees are asked to present 10 pink Yoplait lids at the door with their ticket. Yoplait has pledged to donate $1 per pink Yoplait lid collected at the concert to Susan G. Komen for the Cure, equaling a $10 donation per guest.
"As a breast cancer survivor, I am a testament to the importance of early detection and new treatments,” says Sheryl. “I encourage women and men everywhere to advocate for themselves and for their future. Supporting programs such as Yoplait’s Save Lids to Save Lives helps to provide the needed funding for awareness and research efforts to help fight breast cancer. You can make a difference."
For more information on the campaign, including how to create your own team of supporters to fight breast cancer, go to yourlidmatters.com.