Maybe it was the lure of Kim Kardashian’s boyfriend, Reggie Bush, or maybe it was a chance for snowbound Americans to see the sun in Miami, but Sunday’s Super Bowl shattered every record to become the most-watched TV show in U.S. history. About 107 million tuned in to CBS to watch Reggie’s New Orleans Saints win Super Bowl XLIV, topping the series finale of M*A*S*H, which drew 106 million viewers in 1983. Experts say a combination of a tight game, the feel-good story of the underdog Saints and big snowstorms that kept people indoors were the real reason for the smash ratings.

In just nine weeks, actress Sara Rue has dropped 25 pounds using Jenny Craig. "I feel great," gushed the star on February 3 at the SLS Hotel in LA. She's just five pounds away from the original weight loss goal she set for herself, which was to lose 30 pounds. Now Sara's so motivated that she's even contemplating dropping a few more. "When I get there, I'm going to see how I feel," she says adding that her main objective is just to be considered healthy. Of course losing the weight has a lot of perks. "I'm getting back into clothes I wore years ago," she tells In Touch. Sara also credits long time Jenny Craig spokesperson Valerie Bertinelli as being "inspirational. She's been on maintenance now for two years and she eats like a normal person," Sara adds.

Watch out, guys, Holly Madison has a hot and steamy new love affair -- with the city of Miami! “It’s so much fun and supersexy. It’s like a perfect match for me!” the single reality starlet told In Touch as she hosted the 7th Annual Leather & Laces Super Bowl bash in Florida's party town on February 5. As for the Big Game, Holly was biased to root for the Indianapolis Colts. “I’m really hoping the Colts win because I know Kendra really wants to wear Hank’s Super Bowl ring. Maybe if he wins, they’ll let me wear it, too!” she added of Colts player Hank Baskett, who is married to Holly’s former Girls Next Door co-star Kendra Wilkinson. Unfortunately for the buxom blond pals, the New Orleans Saints took home the title -- but in her sexy blue dress, Holly was still a winner!

His stint on NBC may have seemed like a jungle, but Andrew McCarthy couldn’t have predicted his wild and scary encounter in Ethiopia. While on assignment recently for travel magazine Afar, the former Lipstick Jungle actor was accosted by an armed guard at the Lalibela church for entering without documentation. Andrew had left his ticket to visit the historic church in his hotel room -- and paid the price for his oversight. "His gun [was] pointed at my back. I thought his reaction to my offense was extreme,” he writes. Fortunately, with help from some kind-hearted locals, Andrew was soon let go and left unharmed.

- Whitney Port, Joe Zee, Erin Kaplan and Roxy Olin shot scenes for MTV’s The City at the ELLE/GUESS by Marciano cocktail party in New York.

- Orlando Bloom attended the Onitsuka Tiger “Sympathy for Delicious” cast dinner at House of Hype at the Sundance Film Festival.

- Naomi Watts and Kerry Washington drank Ketel One cocktails while celebrating the premiere of Mother and Child at the Greenhouse Actors Lodge during the Sundance Film Festival.

- Peter Facinelli picked up several items for his wife, Jennie Garth, at Armani Exchange in LA.

Host Samantha Harris may be saying goodbye to Dancing With the Stars, but professional dancer Karina Smirnoff will be back to boogie in the ABC hit series this March. “Yes, I will be participating in the show again next season,” Karina said at the Haimov Jewelry store opening in Miami on February 4. As for the star cast, the brunette beauty couldn’t spill any secrets. “I won’t be told who my celebrity partner is until two weeks before we meet them for the first time,” she added. However, rumors are swirling that blond bombshell Pamela Anderson will joining the 10th season, premiering on March 22. There is no word yet on who will be replacing Samantha, who co-hosted the dancing competition show for eight seasons with Tom Bergeron.

While most girls her age are spending their disposable income on movies and makeup, superstar singer Taylor Swift, 20, has just plunked down nearly $2 million on a luxurious penthouse in her favorite city in the world: Nashville. “I’m so excited!” says Taylor of the 4,062-square-foot, three-bedroom home she has recently purchased in the swanky Adelicia condo development. Located just minutes away from the city’s downtown area, the high-tech condo has 24-hour concierge service, tight security and lots of space for a young, single superstar to relax between world tours. “I love Nashville,” says Taylor, who grew up on a Christmas tree farm in Pennsylvania with her parents and younger brother, Austin, but always longed to live in superstardom. “I never expected that all this would happen to me,” says Taylor, who still loves living as normal of a life as possible. Fans often see her cruising local roads or shopping around town. “I love Target and Walmart — I find the coolest things there,” she says. The star, who describes her tastes as girlie, says she’s looking forward to decorating her bachelorette pad in a “quirky, whimsical style,” when her current tour for her second album, Fearless, winds down in June. “I love interior designing,” she says.

Mary J. Blige, Robin Thicke, John Legend, among many others are all are lined up for this year’s Jazz in the Gardens festival (March 20-21 in Miami Gardens, Florida). DJing the festival this year will be songwriter/producer Bryan-Michael Cox. Tickets for “Jazz In The Gardens” are already on sale and range from $55 for a one day ticket to $125 for a two day pass. For more information, click here (www.jazzinthegardens.com) for the festival’s Web site.

When asked by a friend how his night with Taylor went, John laughed, and boasted, “How do you think it went?”

While HollywoodLife.com is reporting that John Mayer is dating Taylor Swift, In Touch can exclusively reveal that John told a friend that he and Taylor hooked up when they were both in Nashville, Tenn., on January 24. According to a source, the couple met up several times, in public and private, and were first seen getting cozy in a recording studio. “She was sitting on John’s lap, her arms were around him, and she was talking in his ear,” says the source. “They were acting like teenagers.”

That night, John, 32, and Taylor, 20, dined at the restaurant Cabana and were joined by friends afterward. The couple left alone and went back to The Hermitage Hotel, where they arrived in the loading dock to avoid being spotted and were escorted to John’s suite, the source claims. Both of their reps deny the story. But the source claims, “Taylor spent the night and enjoyed mid-morning room service before leaving his suite the next day.”

Though the source says that Taylor “adores” John, it seems the womanizer is up to his old ways, involving yet another starlet in boosting his career. When asked by a friend how his night with Taylor went, John laughed, and boasted, “How do you think it went?”

Jeff Gordon will be going from Daytona to diapers! The NASCAR driver and his actress wife, Ingrid Vandebosch, are expecting their second child this summer. "We're very excited and can't wait to expand our family to four,” Jeff wrote on his official web site. The couple, who wed in 2006, have a 2-year-old daughter, Ella. Despite his impending fatherhood, three-time winner Jeff will be back at the Daytona 500 this month.