The Kardashian/Jenner family definitely have a thing for platinum blonde locks.
Ever since Kylie Jenner revealed her new platinum blonde hair just before NYFW, we couldn't help but notice the clan's fascination with the edgy look — sister Kim Kardashian had a "blonde moment" during last year's Paris Fashion Week.
We've rounded up some of their brunette-to-blonde transformations — even Rob dyed his hair! — and you can see them by clicking through the gallery!
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