The Kardashian/Jenner family definitely have a thing for platinum blonde locks.

Ever since Kylie Jenner revealed her new platinum blonde hair just before NYFW, we couldn't help but notice the clan's fascination with the edgy look — sister Kim Kardashian had a "blonde moment" during last year's Paris Fashion Week.

We've rounded up some of their brunette-to-blonde transformations — even Rob dyed his hair! — and you can see them by clicking through the gallery!