What an interesting take. Gwyneth Paltrow finally responded to the controversy surrounding her lifestyle brand, Goop, at the Advertising Week Panel in New York on Thursday, September 26. The 46-year-old’s response is very “Gwyn” if we say so, ourselves.

“I’ve come to see that my instincts are good and right, and sometimes ahead of the curve … and it’s a good thing,” she told Harry Kargman, Founder and CEO of Kargo, of the harsh criticism she and her brand have been subjected to. She added that in the past she was called a witch for doing yoga, been ridiculed for gluten-free cooking, among various other habits of hers that have become mainstream.

She added that her run-ins with controversy have come with a price, but she sees her trials and tribulations as a win. “I’ve made every mistake in the book … it’s been definitely trial by fire … You have to make mistakes, we all make mistakes every single day of our lives, [but] it’s what makes you a good entrepreneur and an interesting person … it’s only a mistake if you resist it, try to listen to what the universe is telling you.”

Gwyneth Paltrow Responds Goop Controversy Statement
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Aside from the products and ideas promoted on the site that cause a stir, she said that she has big plans for her brand. “I really want Goop to have a much bigger legacy than I did as a celebrity,” she continued, “We try to break rules and do things our own way, but always very authentically.”

As for that “celebrity” status she mentioned, she admits she’s kind of over it. “I wouldn’t say I’m that passionate about it [acting] anymore … I have had a lot of good luck and a lot of hard work, which led to a really good film career … at a certain point I felt like it wasn’t what I wanted to do … so I did a little pivot.” Despite her admission, she’s starring in a new Netflix series The Politician as a result of persuasion from husband Brad Falchuk. “I married a TV writer … he’s fantastic but he sort of dragged me back to the old job.” It sounds like Gwyn has no intention to stop selling questionable feminine products and other unconventional items.

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