Some famous rumors just won’t die. They grow and take on a life of their own as fans spread it as fact when really it’s just a celebrity urban legend.

And now with social media making the spread of false quotes and “fake news” easier than ever, a lot of old rumors that have long been debunked are making the rounds again, duping a new generation of fans who think the lies are facts. A good example? Rihanna.

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In 2015, Rihanna’s ex-publicist, Jonathan Hay, admitted to starting the rumor that she had an affair with Jay Z as a PR stunt to promote “Pon de Replay.” Hay said the rumor got so out of hand, he had to personally apologize to Beyoncé herself.

“I apologized to her … this whole thing is very awkward,” Jonathan told The New York Daily News. “I didn’t think it would be this big story… I’m ashamed that I’m even talking about this. I just want to put this rumor to rest once and for all.”

Check out the gallery below to see more celebrity rumors you totally thought were true (but aren’t)!