The disturbing “Momo Challenge” has reportedly resurfaced online and Kim Kardashian issued a warning to parents about the dangers it poses to children. Taking to Instagram Stories, the reality star urged fans to “monitor what your kids are watching” and called on YouTube to take action.

According to reports, the viral challenge has been around for some time and now it’s back, targeting children on WhatsApp, YouTube and other online platforms. The scary character, Momo, apparently pops up in videos and convinces kids to complete certain tasks, starting out small before building up into much more dangerous deeds, and threatens them if they don’t comply.

Kim Kardashian Alerts Parents to the Scary 'Momo Challenge' Sweeping the Internet: 'Beware!'


“Beware! This was just sent to me about what’s being inserted in YouTube Kids. Please monitor what your kids are watching,” Kim, 38, wrote on February 27. “YouTube — please help!” The reality star shared the Facebook post which was sent to her, which revealed more frightening details.

“There is a thing called Momo that’s instructing kids to kill themselves, turn stoves on while everyone is asleep and even threatening to kill the children if they tell their parents,” it read, discussing the terrifying looking girl with big bug eyes and black stringy hair. “It doesn’t come on instantly so it’s almost as if it waits for you to leave the room then comes on in mid-show.”

As of now, YouTube hasn’t received any proof of videos showing the “Momo Challenge” trend on its platform so this could be a hoax, but if it does, the videos would be removed immediately. “We want to clear something up regarding the Momo Challenge: We’ve seen no recent evidence of videos promoting the Momo Challenge on YouTube,” the streaming platform’s statement read on February 27. “Videos encouraging harmful and dangerous challenges are against our policies.”

If you or someone you know is contemplating suicide, call the National Suicide Prevention Lifeline at 1-800-273-8255.

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