She’s speaking up. Kim Kardashian faced quite a bit of backlash over the name of her new shapewear line, Kimono, when she announced the project on Instagram on Tuesday, June 25. Now the Keeping Up with the Kardashians star has responded to the controversy.
“I understand and have deep respect for the significance of the kimono in Japanese culture and have no plans to design or release any garments that would in any way resemble or dishonor the traditional garment,” she said in a statement to the New York Times on June 27. “I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment.”
Kim, 38, continued, “Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment. My solution wear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.”
When she previously shared the news about her new venture on Instagram, Kim wrote, “Finally, I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapewear color that blended with my skin tone, so we needed a solution for all of this.”
She added, “The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for everybody. Coming soon in sizes XXS-4XL in nine shades. I can’t wait for you to feel this fabric! #KimonoBody @kimono.”
But fans were not pleased when they saw the name. “Kimono is traditional and meaningful not for [your] lingerie and brand,” one person commented on the announcement. “Do [you] even know what a kimono is? It’s disrespectful and inappropriate. It shows how uncultured you are. #kimohno #notyourunderwear.” Only time will tell whether Kim’s statement will make a difference in the court of public opinion.
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