She just can’t win. Kim Kardashian’s new shapewear line, a.k.a. undergarments, called Kimono was slammed by fans for disrespecting Japanese culture.
“Finally, I can share with you guys this project that I have been developing for the last year,” the 38-year-old wrote on Instagram on Tuesday, June 25. “I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapewear color that blended with my skin tone, so we needed a solution for all of this.”
She added, “The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for everybody. Coming soon in sizes XXS-4XL in nine shades. I can’t wait for you to feel this fabric! #KimonoBoddy @kimono.”
However, some fans weren’t happy with the KUWTK starlet and pleaded with her to change the name. One person wrote, “I feel very sad that the name ‘Kimono’ is being used to something completely different from what we Japanese know about it. Kimono is Japanese traditional clothes, and we are very proud of its history and culture. I’m sorry, but I feel this name choice is simply ignorant. #KimOhNo,” while another echoed, “Wow, @KimKardashian. Thanks for BUTCHERING Japanese culture!!! My culture is not your plaything. You don’t have any respect for people who are not your family, do you? In the 15 yrs developing this project, couldn’t you find a cultural advisor? #KimOhNo #CulturalAppropriation.” A third vented, writing, “Don’t steal our culture. #KimOhNo.”
The mom of four hasn’t responded to the backlash … yet. In addition, people also pointed out that the models she chose in the shoot weren’t diverse enough. “All of these girls look identical, though,” one social media user wrote. A second chimed in, writing, “How about using women of all different sizes? All those women are slim.”
It sounds like Kim has got some explaining to do!