The certified Queen of Instagram Kim Kardashian is back at it again with a nude selfie! The soon-to-be mother-of-three donned just body glitter while advertising her new line of lip glosses and highlighters called Ultralight Beams. Kim showed off her killer physique and toned bod in the snap — and we are living for it! Watch the video below to see the selfie!
The new products are the most recent addition to her cosmetics brand KKW Beauty and we are so ready to spend all of our money on them! Kim recently talked to Fashionista about her latest ventures in the beauty industry. “I wanted to have a product out for the holiday — that was really important. And I had always wanted to do really intense highlighters that can be used as eyeshadows or mixed with gloss,” she said. It’s kind of a sheer gloss, and we’re putting them together as a little kit, like my version of what a stocking stuffer would look like, which is so cute. The packaging is so cute. I was really just so excited to have a product, other than skin, because I’ve done the contours, powder, and creams, and we’re working on concealers and other things.”
Kim is obviously an expert at selling her products via social media and opened up about realizing the massive tool she had at her fingertips. “When I was doing my first fragrance in 2008 or 2009, I used Twitter, and I realized then that you can use it as an amazing free marketing tool,” she said. “I was asking my viewers if they liked a certain color pink better than the other, and I saw that the feedback was so overwhelming for one specific color. I went with that, and that was a really good choice. The viewer really felt connected to the product, and so over time, that’s what so many independent brands do these days.”
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