For what feels like the billionth time, Kim Kardashian has been accused of cultural appropriation after she referred to cornrows as "Bo Derek braids." The 37-year-old showed off her new 'do on Snapchat, comparing the style to the actress' now infamous look in the 1979 movie 10.

"So guys, I did Bo Derek braids and I'm really into it," the reality star said in a video. Fans immediately took to social media to slam her description. "Kim Kardashian on snap talking bout her Fulani braids are 'Bo-Derek braids,' while she got 3 black children I CANT tonight," one Twitter user wrote, while another said, "Kim Kardashian about to hear it from black Twitter. She’ll have them braids out by Tuesday, along with an apology saying how she didn’t mean to offend anyone."

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Braids #kimkardashian

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A third person chimed in, "I'm so tired with the whole Kim Kardashian does something ignorant, black women tell her, she feigns innocence and apologizes, and repeats the whole cycle 2 months later I M T I R E D."

But, as always, some of the beauty mogul's followers came to her defense — though a few didn't seem to understand that the actual braids weren't the issue. "What’s the problem with Kim Kardashian having braids? Stop making nothing into something," one fan commented, while a second added, "You look so good with braids!!!! Haters gonna hate."

bo derek getty images

Bo Derek in 10.

Bo Derek previously called a similar incident involving Kylie Jenner "stupid," and stated that race never came up when she rocked her cornrows nearly 40 years ago. "It’s a hairdo! That’s all it is."

The controversial snap comes seven months after Kim was accused of sporting blackface in an image for her KKW Beauty line. The mother-of-three was called out for allegedly darkening her skin tone to promote her creme contour & highlight kit. Following the backlash, she gave a statement to the New York Times: "I would obviously never want to offend anyone. I used an amazing photographer and a team of people. I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it."

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One day to go!!!! @kkwbeauty

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She added, "We made the necessary changes to that photo and the rest of the photos. We saw the problem, and we adapted and changed right away. Definitely I have learned from it."