On Jan. 5, Kris Jenner took to Twitter to share some pretty sweet words about her “brave” daughter Kendall Jenner and a video that had us wondering what’s going to happen next. The clip in question ended with a date — Jan. 6, 2019 — and it was clear we should stay tuned in until then. We’ve obviously been waiting with bated breath for Kenny to let us in on why she wants to “connect” and “help” so much that she’s decided to take hold of her platform in a way that benefits others. But when Kendall finally got on Twitter for the big reveal, fans and followers were not too happy.

On Jan. 6, Kendall announced that she is the new face of Proactiv acne treatments. Kendall retweeted a post from the company with a 30-second commercial the 23-year-old shot for their products. Needless to say, fans were confused.

“Where’s the deeply personal story sis,” one fan replied to her tweet, while another chimed in, “Wow I had hoped I was wrong and it wasn’t about hawking products!” Yikes.

“And the biggest anticlimactic moment of 2019 so far goes to…,” another follower said about the two-day publicity stunt.

“I’m so proud of my darling @KendallJenner for being so brave and vulnerable,” Kris originally tweeted to fans and followers, along with a short video of Kendall that led everyone to believe this was going to be big. “Seeing you share her most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become.”

The video attached to the tweet showed Kendall speaking candidly with the camera. She started off by saying, “When I was 14, I couldn’t reach as many people as I can now.” The 30-second clip gave us a taste of Kendall’s intentions with her 100-something million global followers — to connect and to help. We just didn’t expect it to lead to her wanting to help the masses with clear skin.

“Make sure to watch @KendallJenner’s Twitter on Sunday night to find out what I’m talking about,” Kris followed up with a second tweet to give more info. “And be prepared to be moved.” She also included a bunch of supportive hashtags: “#bethechange #shareyourstory #changetheconversation #proudmom #finallyasolution #authenticity #mydaughterinspiresme #getready.”

We won’t lie — we were expecting more. You win some, you lose some. Next time, just let us know you’ve got a new brand deal, Ken.

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