Yesterday, JAY-Z admitted to cheating on Beyoncé in a bombshell report published by The New York Times. The shocking confession came after years of speculation that the superstar rapper wasn’t being faithful to Beyonce, but according to celebrity reputation expert, Eric Schiffer, his brand won’t be damaged.

In an exclusive interview with In Touch, Schiffer said, “His brand is truth and authenticity. This is an admitted drug dealer. This is someone that raps about his drug game, that speaks about his life in vivid detail. For him to discuss the infidelity and even going to therapy is not a great danger to the brand.” JAY admitted to attending therapy sessions in his NYT interview and said, “I think the most important thing I got is that everything is connected. Every emotion is connected and it comes from somewhere.”

Schiffer added that these newfound emotions will help him to be a better partner. “He talked about having his emotions cut off and that is lethal for a man in a relationship,” he continued. “It’s like holding on to a dirty bomb — it’s going to blow up. And it did blow up on an epic scale level for JAY-Z, and he is now coming back with power and saying, ‘I’m going to build myself back,’ just like he built up his rap career. He built up his emotional game and his skill set to be a good partner with Beyoncé and to talk about it.”

As for whether or not a joint album would solve their marriage woes? “I think it would be a fascinating tour and publicity strategy,” Schiffer said. “It could be about the conflict, the resolution, and the aftermath of it turning to a greater, even better relationship. They can talk about the whole journey and sing about it. I think people would be fascinated and use it as a source of inspiration in their own private lives.” We’ll be the first to buy tickets!

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Schiffer concluded, “The ultimate strength of a man is their ability to accept their responsibility and step up, especially in a relationship. The more emotionally evolved you are and the more self-aware you are, the better partner you bring to the table and the greater you control your collective destiny. He should be given tremendous credit to have the guts, not only do it, but to speak about it.”

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