A hair company is apologizing after posting an insensitive meme of Jordyn Woods’ new haircut. Bellami Hair took to Instagram on Wednesday, March 13, to clear the air after shaming her new do post-scandal.

“We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly,” the company wrote in a statement on Instagram. “We believe that all hair types are beautiful — especially natural hair — we did not want to hurt or offend anyone with our post but just intentions are not enough.”

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We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love

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They continued, “Because of our emphasis on wigs and extensions the inclusion of ‘bad hair’ was a very poor choice of words and insensitive, we sincerely apologize. This is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology, it is unacceptable, and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who is upset by the caption and post regardless of intentions.”

At the end of the message, the brand explained that they “will strive to do better” and “be more mindful of sharing uplifting and positive content.”

The 21-year-old took a social media hiatus after it was revealed that she hooked up with Khloé Kardashian’s baby daddy, Tristan Thompson. On March 8, the model posted a photo of herself with a new haircut.

“When Kylie Jenner stops paying for your lifestyle, including your hair extensions,” the meme read. “Bad hair is just a betrayal away. These memes have us lolling,” they captioned the snap. The extensions company previously worked with Jordyn’s BFF Kylie Jenner, so clearly they were on her side.

jordyn woods meme
Instagram

Fans immediately took to Twitter to reveal their feelings about the ordeal. One person wrote, “Every single person in Bellami Hair’s comments excusing that insensitive Jordyn Woods post is white. It is absolutely baffling to me that white people still think it’s their place to tell minorities what we should and shouldn’t be offended by,” while another echoed, “Bellami Hair making those comments about Jordyn Woods’ hair was uncalled for.” A third person chimed in, writing, “Bellami on IG shading Jordyn Woods when their hair is mad crunchy and stiff at the bottom. Yeah, OK, do ya thing …”

Maybe Jordyn is tuning out the haters because it doesn’t seem like she responded to the post or the backlash.