She’s coming under fire. Some fans are accusing Kim Kardashian of “wearing blackface” in a new cover shoot for 7Hollywood magazine, after the makeup maven posted the photos via her Instagram page on Thursday, December 19. Many of the reality star’s followers blasted her in the comment section upon noticing her seemingly darker complexion.

“This is traaaaaaaash they really need to start hiring black women instead of all these digital blackface ANTICS,” one wrote. “Kimberly this looks like blackface. Maybe darkening your skin this much was something you were talked into by the folks who set up the shoot, but girl this is not a good look. You’re beautiful, but you should think about removing these photos,” another added. “She looks African American, this is offensive,” a third declared.

Fans Accuse Kim Kardashian of Blackface

However, the Keeping Up With the Kardashians star, 39, did have other people rushing to her defense. “Why do people forget that she is half Armenian! STOP with the blackface, haters! Armenians come in all shades. Kim is rockin’ the ’80s glam and she looks gorgeous,” one fired back at the nay-sayers.

Fans Accuse Kim Kardashian of Blackface
Alix Malka for 7 Hollywood

“She’s a model and she was dressed by artists/photographers. It’s part of her job title. She looks amazing,” another pointed out.

Kim has yet to speak out about the controversy this time around, however a source on set told Page Six that it’s simply the “lighting that makes her look darker in this specific image.”

The insider said there were other snaps that look more natural, adding, “People are so quick to find the negative in everything and also often forget that she is of Armenian descent.”

Fans Accuse Kim Kardashian of Blackface
Gregory Pace/Shutterstock

Back in 2017, the mother of four was put in the hot seat over the same issue after people claimed she was “wearing blackface” in her first promotional image for KKW Beauty. Kim later addressed the criticism and said she “never want[ed] to offend anyone.”

“I used an amazing photographer and a team of people,” she told the New York Times. “I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention.”

“Of course, I have the utmost respect for why people might feel the way they did,” the E! alum concluded. “But we made the necessary changes to that photo and the rest of the photos. We saw the problem, and we adapted and changed right away.”

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