A video posted by Tennessee mom Kimberly Jones on Friday of her bullied son's heartbreaking experience has been making the rounds on social media and inspiring millions, including A-listers like Cardi B, Millie Bobby Brown, Snoop Dogg, and more. In the video, Kim's 11-year-old son, Keaton, tearfully tells viewers that students made fun of the way he looks, poured milk on him, and put ham down his clothes. But as the video circulated online, many people took interest in his family's background — and were shocked at what they found.

According to NPR, reports emerged on Monday that Kim had multiple images of Confederate flags on her Facebook account, which is now private. Later, a GoFundMe campaign started by a man named Joseph Lam in the name of the mother and son duo raised more than $56,000. However, the campaign is no longer accepting donations.

So how exactly did the heartwarming tale of human togetherness suddenly end in racism? Scroll through the gallery below for everything you need to know about Keaton Jones' story.