Kris Jenner is desperately trying to hold on to her family fortune— even if it means using her young daughters as pawns.
Now that the family’s eldest girls, Khloé, Kourtney and Kim Kardashian are taking a step back from their momager’s overbearing ways, Kris sees her youngest daughters, Kendall Jenner, 17, and Kylie Jenner, 15, as the family’s new moneymakers.
And here’s how she’s been cashing in on their success thus far:
Molding Them Into “The Next Kim”: Kris is determined to turn the girls into huge stars. They even wear Kim’s outfits. “If I could trade places with any of my sisters for a day, it would be Kim,” says Kendall. “The only time she sleeps is on the airplane. I feel bad for her, but I still want to know what it’s like.”
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Sexualizing Them: Kris has been dressing her daughters in push-up bras and minidresses since they hit their teens. Like Kim, Kendall even modeled a skimpy bikini for the White Sands Spring-Summer 2012 collection, stirring public outrage. “Kris wants her girls to be sex symbols,” like Kim, says a pal.
Booking Them Covers: Kim has been a cover girl countless times, and now Kris is pushing Kendall and Kylie to catch up. In the September 2012 issue of Seventeen, the girls talked about getting their own spin-off. “It would be about the adventures we go on!’ said Kendall.
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Making Them Do a Clothing Line: Kim and Kourtney launched the Kardashian Kollection when they were in their 30’s, but Kylie and Kendall already have their own lines. Said an insider, “Kris won’t let them fail.”
Do you think Kris is too harsh with Kendall and Kylie or is she simply molding them into superstars?