Gwyneth Paltrow’s website, GOOP, has long drawn ire from health professionals, but now the watchdog group Truth in Advertising (TINA) has filed a formal complaint with two California district attorneys, saying the lifestyle company is making deceptive health claims to promote products featured on the site. TINA cites 51 examples in which GOOP touts products that can “treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments.”

The group argues GOOP “does not possess the…reliable scientific evidence required by law to make such claims.” GOOP’s response? “While we believe that TINA’s claims [are] unsubstantiated and unfounded, we will continue to evaluate our products and our content and make those improvements that we believe are reasonable and necessary in the interests of our community of users.”

gwyneth paltrow goop

In July, Dr. Jen Gunter wrote a scathing blog post in which she called GOOP’s health advice “medical bulls–t” — and Gwyneth fired back with a tweet on July 13 that read, “When they go low, we go high,” — sharing a link to her company’s blog post slamming naysayers. “We consistently find… that there are third parties who critique GOOP to…bring attention to themselves,” the post read, taking a direct jab at the San Francisco OB-GYN.

Yet on Jimmy Kimmel Live!, the actress turned blogger said that even she doesn't believe what she reads on her site. She said, "I don’t know what the f–k we talk about!" Yikes. Probably should have stuck to acting, girlfriend.

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