Forget Kim Kardashian getting naked. All it took was a dress to single-handedly destroy the Internet. But not just any dress. #TheDress.
No one can agree about the color of this dress — some people see white and gold, while others see blue and black.
The Tumblr user who originally uploaded the picture confirmed the dress was black and blue (though I’ll maintain it looks white and gold TO THE GRAVE) everyone — even celebrities — is pretty much losing their sh-t.
— Julianne Moore (@_juliannemoore) February 27, 2015
What color is that dress? I see white & gold. Kanye sees black & blue, who is color blind?
— Kim Kardashian West (@KimKardashian) February 27, 2015
If that's not White and Gold the universe is falling apart. Seriously what is happening????
— Anna Kendrick (@AnnaKendrick47) February 27, 2015
Wow… My mind is blown. Civil war in the studio right now. #blueandblack 💙◾️
— Demi Lovato (@ddlovato) February 27, 2015
I have read the explanations and still cannot fathom how ANYONE sees white and gold and I think they're attention-seeking LIARS
— christine teigen (@chrissyteigen) February 27, 2015
As reddit user chrisconlon explained, the lighting in the picture causes a deception similar to the checker shadow illusion.
If you see gold and white, you’re assuming the picture was taken in a bluish shadow. If you see blue and black, you’re interpreting the yellow light. Additionally, the poor exposure of the image leaves the lighting ambiguous.
(Photo Credit: Imgur, /u/chrisconlon
Well, there’s at least one thing everyone can agree on — the great debate about #TheDress is great for business!
‘TMZ’ reports British retailer Romans Originals, who make #TheDress, have seen a 347-percent spike in sales.