The internet nearly broke this week when vlogger Logan Paul shared a video to YouTube in a "suicide forest" in Japan — featuring a human body hanging. Amid backlash, he removed the video and offered a lengthy apology via social media. Eric Schiffer — a brand and reputation expert — exclusively revealed to In Touch how he thinks Logan Paul can recover after his Logan Paul's vlog featuring a man who took his own life went viral.

"Logan Paul shouldn't go into a rathole and hide," he explained, adding this was, however, "the most bone-headed, self-inflicted wound" that "showed his maturity level is far below what you would expect." Eric also recommended he invest time and money into suicide prevention causes and organizations that assist with mental health challenges.

"The days of 'I'm sorry' are over. The days of reading from his teleprompter apology are over — and this should be a wake-up call to all viral stars, who are probably shaken based on what they saw with Logan Paul — that you can be amazingly big and within an instant, because of bad judgement, you can destroy your brand," he continued. "Logan Paul is now also serving as a messenger to so many viral YouTube stars, to clean up their future productions and ensure they make good editorial choices for videos released for young people."

While this story has been all-around devastating since the video hit the Internet, Eric brought up a valid point — most of Logan's fan base is young. "The biggest infliction here is on the seven-year-olds, the eight-year-olds, nine-year-olds, and 10-year-olds who had been looking up to this guy and are getting these kinds of messages that are terrible to send to young people, because it confuses them and twists their moral judgement. That's not what parents want and certainly not what we want for the future generations to be learning," he shared.

"He is also exposing young children, who are easily influenced that suicide is an option — and that shows devastating incompetence. I'm hoping that parents will be sending an epic-scale message to Logan and to sponsors and to YouTube that this is off-limits. That this kind of behavior shouldn't happen."

If you or someone you know is contemplating suicide, call the National Suicide Prevention Lifeline at 1-800-273-8255.

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