Kris Jenner is going to have to work overtime thanks to Kim Kardashian‘s latest controversy. The mother-of-three and her famous family have been posting dozens of photos and videos of their Halloween costumes online, but there was one particular video that struck a chord with fans.

Kim dressed up as Pamela Anderson for sister Kendall Jenner‘s Halloween/birthday bash on Wednesday night. The only problem? No one knew who she was. In a now-deleted post, she took to her Instagram Stories to call the guests “r——d” for not understanding her costume.

A group of her nearly 120 million followers immediately called out the KKW Beauty mogul for her “offensive” word choice. “I seriously cannot understand why @KimKardashian cannot figure out a different word than to use the ‘R’ word,” someone wrote on Twitter. “Why are you so oblivious to what is widely known to be offensive, or do you think those types of things don’t apply to you?” Another agreed writing, “So disappointed that you used the ‘R’ word to refer to guests that could not identify your costume. Very hurtful,” and a third quipped, “Kim Kardashian uses the word ‘anorexic‘ as a compliment and now she was calling people the ‘R’ word because they didn’t know who she was for Halloween. Kim’s one word away from becoming the Armenian Paula Deen.”

A fourth was personally affected by her words. “ using the ‘R’ word on her Insta Stories. As a special needs parent, I’m sad and disgusted to hear a woman of your age and influence use that word. Please educate yourself.”

Since then, Kim has issued an apology. “I want to apologize for what I said in a recent video post that is inappropriate and insensitive to the special needs community,” the 38-year-old said in a statement to Us Weekly on Thursday, Nov. 1. “I try to learn from my mistakes and this is one of those times. Please know that my intention is always pure, and in this case, it was a mistake. I’m sorry.”

Kim Kardashian Pamela Anderson Halloween Costume

Of course, this isn’t the first time the KUWTK star has received backlash online. Prior to this PR disaster, momager Kris was reportedly doing “damage control” for her daughter and son-in-law, Kanye West, following their trip to Africa.

“Kim’s popularity has hit an all-time low and she is getting so much hate right now that it is spilling over to the family,” a source revealed to Radar Online. “Kris is trying to do damage control but every single time she seems to have fixed something, Kanye goes and messes it all up again.”

Earlier this month, the power couple flew to Uganda with their three kids North, 5, Saint, 2, and Chicago, 9 months — to meet with the country’s dictator, Yoweri Museveni. Yoweri is known for being vehemently anti-LGBTQ. “Kris is at the boiling point with [Kanye],” the source added. “She screamed at [Kim] and [Kanye] for putting the kids in danger by bringing them to Africa.”

Welp, it sounds like Kris won’t be sleeping anytime soon. And she’s definitely not a #ProudMama right now!

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