Business doesn’t stop! Kim Kardashian took to Instagram on Friday, May 10, to promote KKW Beauty — just one day after her son was born. Needless to say, it didn’t take long for fans to slam the KUWTK star.

“My 4 new Nude Lip Liners launch TODAY at 12PM PST!! Shop them online at KKWBEAUTY.COM #KKWBEAUTY,” the 38-year-old captioned the first shot. Minutes later, she shared another snap and wrote, “My 3 new gorgeous Nude Crème Lipstick shades are available to shop TODAY at 12PM PST!! Only at KKWBEAUTY.COM #KKWBEAUTY.”

Immediately, fans flocked to the comments to shade Kim. “Didn’t you just had a baby? KKW commercial break in the hospital. Anyways, congrats,” someone said. Another added, “Kim your child was just born stop posting lipsticks,” while a third chimed in, “Lipstick > new baby.” Eek. Give the people what they really want!

Kim sister, Kourtney Kardashian, spilled the beans that her surrogate was in labor during an appearance on The Ellen DeGeneres Show. “My mom doesn’t even know this, but Kim’s surrogate went into labor,” the 40-year-old revealed on May 9, garnering major excitement from fans. “So, she’s at the hospital.” Kris Jenner, who was also at the taping, then looked blown away by the baby bombshell, saying, “No! What are we doing here?! C’mon Ellen.”

On Friday, Kim confirmed her surrogate did, in fact, give birth. “He’s here, and he’s perfect!” she tweeted.

Prior to baby No. 4’s arrival, a source told E! News that Kim and her husband, Kanye West, were overjoyed to learn they’d be parents — again. “Kim and Kanye have known for a while and are very excited. They had one male embryo left and are thrilled it has worked out. Kim always wanted four kids and having two boys and two girls feels perfect.” The West’s are already parents to North, 5, Saint, 3, and Chicago, 16 months.

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