Lori Loughlin and her husband, Mossimo Giannulli, were recently hit with additional charges in the college admissions scandal, and now their daughter’s brand may take a hit, too. Reputation and management expert Eric Schiffer tells In Touch exclusively that Olivia Jade’s career is on the line.
To put it lightly, “Olivia’s move since the indictment is like the Black Death,” Eric, 49, said. “She has not only been unhinged in her ability to even understand the importance of being off-radar but defiant about it. And that I think is going to have catastrophic effects for her earning potential in the future,” Eric explained. “It’s an urgent warning to anyone that’s certainly an influencer, that your moves can create haunting effects. I think her career is facing and will continue to face very difficult and a deadly set of revenue opportunities.”
Celebrities who have faced troubles with the law and other immoral behaviors can bounce back from their tainted public image if they show a sense of sorrow, according to Eric. Although when it comes to Olivia, 20, he thinks she is too far gone. “There has to be a level of remorse and humanity and a level of moral awareness that with Olivia has no chance, I think, of happening because, I think, she is stuck focused on her own selfie pictures and narcissism.”
Since her mother’s indictment, Olivia has eased up on her social media presence, but she is still lacking that sense of remorse. Back in March, the actress was charged with conspiracy to commit mail fraud and honest service fraud. Thereafter, she was charged with conspiring to commit fraud and money laundering in connection with a scheme to use bribery to cheat on college entrance exams and to facilitate their children’s admission to selective colleges and universities as purported athletic recruits. Most recently, she was charged with conspiracy to commit federal program bribery by bribing employees of the University of Southern California (USC) to facilitate her children’s admission.
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Lori, 55, has continued to plead not guilty but is starting to regret her decision. “Lori is a complete mess, all she can say, over and over, is what a huge mistake she made,” a source told In Touch exclusively. “She wishes she could go back in time and do it all over again.”
As Olivia and Lori have “thumbed their nose” at the law, things aren’t looking great for either of their careers. “Keep your daughter out of the media,” Eric advised Lori. “Rain in her daughter’s narcissism and obliviousness to the seriousness of what her mother faces for her benefit.”
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