Well, this is awkward. According to the U.S. Patent and Trademark Office, Olivia Jade Giannulli’s submissions for Olivia Jade Beauty and Olivia Jade were initially rejected for several reasons, including not using “proper punctuation,” Us Weekly reported March 27. “Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” documents obtained by the outlet read. “Commas, semicolons and apostrophes are the only punctuation that should be used.”
Olivia, 19, is at the center of a college admissions scandal her parents, Lori Loughlin and Mossimo Giannulli, are allegedly involved in. They’re accused of allegedly agreeing “to pay bribes totaling 500,000 in exchange for having their two daughters [20-year-old daughter Isabella and 19-year-old daughter Olivia] designated as recruits to the USC crew team — despite the fact that they did not participate in crew — thereby facilitating their admission to USC.” If it turns out that her parents did in fact rig the system so that their daughter could get an education, making such basic writing mistakes on a trademark application is definitely not a good look.
The papers also requested the YouTube star be more specific about the types of products she planned to sell. In her prior application, she listed “makeup kits” made up of “moisturizer” and “concealer,” Us Weekly reported. Apparently, the influencer has to respond within six months or her submissions could be abandoned. And now that she’s lost deals with the likes of makeup giants like Sephora, she’s gonna need as many projects still in the pipeline as possible.
Olivia “doesn’t know what to do next,” an insider told the outlet on March 21. “It’s now hard to make money and she receives hate if she even puts herself out there.” Maybe with all this time she has on her hands now that she’s not making videos constantly, Olivia can work on perfecting her punctuation and grammar for future business paperwork instead?
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