SweeTARTS was at the center of the conversation, literally, as hundreds of guests including the hottest A-list celebs and influencers attended In Touch’s Fashion Week Party in New York City on Tuesday evening.

A unique art installation designed by the legendary Mark Musters (@markmusters1) featuring SweeTARTS was smack in the middle of the party for our celebrity guests to gawk at, snap selfies with and of course – eat. Throughout the party, glass sculptures containing SweeTARTS’ new Ropes Bites and other delicious candy was displayed as art, allowing guests to both admire— and snack on — an assortment of SweeTARTS candy.

These fun, interactive displays brought the concept of food-for-thought to life while helping celebrate SweeTARTS’ new #BeBoth initiative. To learn more about Be Both, head over to SweeTARTS.com.

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