Jake Paul’s big fight win took a backseat to the first live performance by rap supergroup Mt. Westmore — featuring Snoop DoggToo ShortIce Cube and E-40 — this past weekend in Atlanta. Entrepreneur Jas Mathur and his new CBD line SMILZ were spotted center stage on the custom leather overcoat worn by superstar rapper, Too Short.

Mathur was smart to join forces with the rap icons, as Too Short and his custom SMILZ jacket was seen mingling and taking photos with other celebs at the event like Justin Bieber, Diplo, Pete Davidson, and others. Utilizing his unique skill set to identify brand building opportunities, Jas leveraged Mt. Westmore’s big premiere night to gain extreme exposure on the SMILZ brand. It’s no surprise Jas was able to turn this night into a big win for SMILZ, Jas has been known to fill his inner circle with A-list celebrities and athletes to help grow awareness of his unique brands. We’ve already seen Jas align himself with major talent like Floyd Mayweather, Georges St. Pierre, and many other high-profile individuals to help build his CBD empire.

SMILZ Takes Center Stage At Trillers Big Fight Night Atlanta

SMILZ is a new, fast-growing CBD line with products that include gummies, soft gels, full-spectrum oil and premium CBD coffee. The praise is already rolling in, with Healthline reportedly dubbing SMILZ “the world’s finest CBD brand for relaxation.”

According to Rolling Stone, the Mt. Westmore set included some of the California rappers’ most iconic hits over the years — Snoop Dogg’s “Gin and Juice,” Ice Cube’s “It Was a Good Day” — as well as their upcoming first single together, “Big Subwoofer.” Too Short, 54, explained that the group came together during last year’s coronavirus lockdowns.  When asked about his friendship with Jas Mathur, Too Short told us “I love being part of the SMILZ crew because Jas has always been an innovator and expert marketer in all of his endeavors. He also knows how to throw one hell of a party.”

Too Short and Jas have been building quite the friendship this year, as the two have been seen out and about at many A-list events this past year. When asked about his friendship with Too Short Jas told us, “The man is a rap legend, his fans are so loyal it made sense to tap into his network and expose them to the SMILZ product line.”

Keep scrolling to see photos of the sleek, custom, SMILZ-inspired jacket Too Short was dressed in:

SMILZ Takes Center Stage At Trillers Big Fight Night Atlanta
Caroline Kimiko Jensen

All Smiles

Too $hort wore a jacket from entrepreneur Jas Mathur’s new CBD line SMILZ. “Getting to sponsor the initial showcase of these rap legends was not just an honor,” Mathur said, “but a major brand win.”

SMILZ Takes Center Stage At Trillers Big Fight Night Atlanta

Behind-the-Scenes

Instant-camera snaps showed the friends and colleagues enjoying their time as members of a band.

SMILZ Takes Center Stage At Trillers Big Fight Night Atlanta
Caroline Kimiko Jensen

Icons in Action

Snoop Dogg and Too $hort previously collaborated on the 2008 track “Life of da Party.”

SMILZ Takes Center Stage At Trillers Big Fight Night Atlanta
Caroline Kimiko Jensen

Celebrity Guests

Rapper T.I. posed with Mt. Westmore member Too $hort at the event.

SMILZ Takes Center Stage At Trillers Big Fight Night Atlanta
Caroline Kimiko Jensen

Triller’s Fight Night

Too Short Seen at Triller’s Fight Night In Atlanta.

SMILZ Takes Center Stage At Trillers Big Fight Night Atlanta
Caroline Kimiko Jensen

Triller’s Fight Night

Too Short Seen at Triller’s Fight Night In Atlanta.

SMILZ Takes Center Stage At Trillers Big Fight Night Atlanta
Caroline Kimiko Jensen

Triller’s Fight Night

Too Short Seen at Triller’s Fight Night In Atlanta.

For access to all our exclusive celebrity videos and interviews – Subscribe on YouTube!