"We have always had a dream to develop and design quality products made in the United States that the everyday woman would use and treasure… [and we] add our own personal touch while promoting femininity, strength, and family," the women — Meri Brown, Janelle Brown, Christine Brown, and Robyn Brown — along with husband Kody Brown, stated on the website. Keep scrolling to learn more about the family business.
How did the shop start?
Robyn says that it had always been her "dream" to launch a boutique, but it was Meri that helped turn that dream into a reality. "She really liked my dream of making sure our pieces were made in America, were hand-crafted, and high quality," Robyn shared in the My Sister Wife's Closet blog. "I continued to push to have Kody, Christine, and Janelle work with us too, because I really wanted the experience of working on a big project together."
(Photo Credit: Getty Images)
"I was craving something that would help bond the five of us. I also saw the potential of having each of our different styles of us four sisterwives going into products and pieces," Robyn added. "I really thought it would make the brand richer. I loved the idea of reaching so many women with our different perspectives."
Who designs the pieces?
Though it's a joint project, Robyn is the one spearheading the design aspects, often teaming up with other women to create special collections. "I still love the idea of reaching many different women with my designs, but again, my style and tastes appeal to only so many, so I have decided to work with the many wonderful women in my life to come up with a line of jewelry that accommodate other styles and tastes," she shared in a blog post.
What kind of jewelry do they offer?
The boutique is just like any other, offering earrings, necklaces, bracelets, and more. Prices range from $12.99 to $214.99.
Is the shop successful?
Like many new businesses, the venture struggled at first — but nowadays, the gang does make a profit. The shop's Instagram page has 14,000 followers, and many customers have left positive reviews on the brand's Facebook page, which has over 90,000 Likes
"Just watched the episode where this was designed for you! I also just placed my first order. Can’t wait to get my bracelet!" one customer wrote of their purchase. Another commented, "[I] love everything, excited to see what you come up with next." It looks like the Browns have learned how to successfully mix business with pleasure!