Freedom for all, and for all body types. Kim Kardashian launched a new promo video on Instagram for her highly anticipated shapewear collection, SKIMs, on Thursday, August 29. Modeling the 38-year-old’s undergarments was former convict Alice Marie Johnson, whom Kim helped free just last year. Although some people were inspired by the KKW mogul’s bold choice to include Alice, others found the ad degrading to the former jailbird.

Kim Kardashian Slammed Former Convict Alice Marie Johnson Models SKIMS Campaign
Courtesy of Kim Kardashian/Snapchat

“My name is Alice Marie Johnson. I am from Memphis, Tennessee. I am wearing the Sculpting Bodysuit,” Alice said into the camera. She was convicted in 1996 for drug trafficking, but Kim and other high-profile people thought her sentence was unnecessarily harsh. “I was serving a life plus 25 years sentence without the possibility of parole. Kim saw a video of me. She heard my story. She said, ‘this is so unfair.’ And by the way, I didn’t even know who Kim Kardashian was. She went to war for me to fight for my freedom. That’s why I call her my ‘War Angel’ because nothing stood between her and my freedom.”

She continued with her heartwarming story adding, “I was set free on June 6, 2018. So now, every moment in life is precious to me. Waking up in the morning and not having a bunk bed over my head is precious to me. Being able to open the door whenever I want and breath in fresh air — to breath in freedom, that is precious to me.”

“This shapewear makes me feel that I can walk into the store I can pick up something that I normally wouldn’t think about wearing, and I can put it on and it’s going to look great on me.”

Kim Kardashian Slammed Former Convict Alice Marie Johnson Models SKIMS Campaign
Kim Kardashian Slammed Former Convict Alice Marie Johnson Models SKIMS Campaign

Comments rolled in praising Kim for combining her love for prison reform and her passion for affordable shapewear that can help a woman’s self-confidence. “Kim!! This is major. Beautiful, heartwarming story. So happy for you Ms. Alice! Ms. Alice you look absolutely beautiful and you’re nothing short of amazing! Fly free Ms. Alice and live abundantly blessed.”

As always, not everyone thought Kim’s actions were genuine. “I hope Ms. Alice is getting paid for this,” read one comment while another added, “Shapewear makes her feel free? My god fire the whole team.”

This isn’t the first time the mother of four was under fire in relation to her shapewear line. She previously took the heat for naming her collection “Kimono” which many thought was a culturally appropriative title. She took the criticisms in stride and promised to change the name. On August 26, the reality star launched her brand under a new name, SKIMS. How do you think Kim will handle the backlash this time?

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