Well, if this isn't romance then we don't know what is!

New reports claim Kim Kardashian and Kanye West's marriage is definitely falling apart, but the A-lister couple is holding off on getting a divorce in order to keep their fame alive.

Their relationship, which they allegedly refer to as a "business arrangement," has helped both of their careers in the entertainment industry, and apparently, they're not willing to let their popularity fade away.

"[They] realize that together they are a force to be reckoned with, but after a messy divorce they could become has-beens," a source told 'Celeb Dirty Laundry.'

READ MORE: Kim Kardashian Disses Brother Rob in the Worst Way Possible

The source also adds that Kanye was purposely overly affectionate with the mother-of-one during Paris Fashion Week because of all the extra attention they get as a couple.

"At first he was skeptical, but now it’s fun for him."

kim kardashian kanye west

Though we're not too sure these two will ever FULLY go away, divorce or not, we definitely see their point in wanting to stay together — especially since they get even more attention thanks to their 21-month-old daughter, North West.