Is there anything Justin Bieber can’t do? From performing in front of millions on stage to designing trendy clothing, he’s become quite the Jack of all trades. So, what’s next for him? Well, as of Tuesday, May 21, the world-famous pop star, 25, can add personal hygiene products to his resumé! That’s right, y’all, Justin will be launching his very own line of deodorant called “Here + Now” with Schmidt’s Naturals this fall. 

“‘Here + Now’ has various meanings, but to me it’s about being present in daily life,” Schmidt’s CEO, Michael Cammarata, said. “Schmidt’s started as a name, and it’s become more of a movement. We’ve proved natural does work. We don’t limit availability. We’re able to make natural products accessible,” he continued. “I think the partnership with Justin really shows the brand extends beyond a niche.”

Justin Bieber
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Justin Bieber is seen on November 01, 2018 in Los Angeles, California. (Photo by

In addition to partnering with the Biebs, Cammarata assured that there will be many more celebrity collaborations in the future as Schmidt’s continues to roll out hemp-oil and CBD varieties in the coming months. While Justin and deodorant may not seem like the most obvious pairing, Cammarata explained that United Talent Agency licensing agent Sid Kaufman and Justin’s management put the deal together — and the rest was history!

“Here + Now” will be available online and in stores come Fall 2019. Be sure to circle back for more exciting details in September or October. Cammarata declared that Justin’s scent is his “favorite so far” and we’re definitely excited to try it out! Unsurprisingly, so are countless fans of the longtime entertainer. Taking to Instagram, Justin posted a shirtless photo of himself announcing the product and his followers went wild.

“So ready for this!” one user commented. “Amazing, Justin. Congratulations! Can’t wait,” added another. Our sentiments exactly. Hurry up and get here, fall. We’re ready for some “Here + Now.”