Well, that’s one way to get in the Christmas spirit! In Gwyneth Paltrow‘s new holiday ad for Goop’s G. Label, the star has a very special present for herself: a vibrator. The lifestyle brand dropped the commercial on Instagram on Sunday, December 5. In the video, the actress could be seen showing off holiday outfits, wrapping presents and stuffing stockings. When she gets to one particular stocking stuffer, though, she decides that she might actually want to keep that gift for herself.

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“The holidays are here, and because they never turn out the way you imagine, you must cherish the joy of getting ready,” the narrator for the ad says as Gwyneth, 47, “sets the mood,” grabs a cocktail and lights a fire in the fireplace. “Do something for others, but don’t forget about No. 1,” the clip continues as the star slips presents under the tree and into chic knit socks hanging over the first place. “Yes, that is a vibrator,” he says as she gets to one particular present — and then changes her mind about giving it away. Instead, she sneaks off-camera with it, wearing what can only be described as a jolly look on her face.

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Don we now our gay apparel fa la la la, la la la, la la la! Bringing you g.tidings in g.label’s newest holiday drop. Link in my bio to shop. 🎄

A post shared by Gwyneth Paltrow (@gwynethpaltrow) on

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In the past, the Goop founder has been open about her affinity for sex toys, including them in a 2016 gift guide shared on her website. According to Us Weekly, the present suggestions included a $395 vibrating necklace, $535 whip and even a $15,000 24-karat gold dildo. She’s also been honest about her sex life in general, even confessing that one of her regrets included not making a sex tape with ex Brad Pitt. “Do you know what’s so sad?” she said on Howard Stern‘s show in 2015. “Our relationship was before the days of videos on your phones, so we had nothing!”

Now, Gwyneth has a different Brad in her bed after tying the knot with Glee‘s Brad Falchuk. That’s a fairly recent development, however. After walking down the aisle in 2018, the TV writer and director didn’t move in with his new bride until August 2019. Now, they’ve “merged”  households and are happy. They’re even hanging out with the Goop founder’s ex-husband, Chris Martin, and his girlfriend, Dakota Johnson. The foursome may even spend the holidays together. Last Christmas, the blonde beauty’s mantlepiece included stockings for her ex and current husbands. Think Dakota will get one this year?

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