Brad Pitt and Ines De Ramon ‘Carefully Managed’ Their Instagram Debut, Knew Photos Were ‘Incredibly Valuable’

Brad Pitt and girlfriend Ines De Ramon nearly broke the internet when photos of the pair at Taylor Swift and Travis Kelce‘s wedding were posted on Instagram.

However, according to celebrity journalist Rob Shuter, the couple’s hard launch was pre-planned.

“Nothing went online without Brad and Ines saying yes,” a source told Shuter for his Naughty But Nice Substack on Wednesday, July 8. “They knew exactly which photos were being posted and understood they would instantly become some of the most talked-about pictures on the internet.”

A separate source added, “This was carefully managed.”

The jewelry designer reshared the photos — which were originally shared by the couple’s hairstylist Laurie Zanoletti on Monday, July 6 — on her Instagram Stories, which has since expired. But not before causing quite a stir.

“Brad has spent decades controlling his image. He knows the value of an exclusive photograph better than almost anyone in Hollywood,” Shuter’s source noted. “These weren’t sold, but everyone involved knew they were incredibly valuable.”

Pitt, 62, and de Ramon, 33, were invited to the star-studded nuptials after the Moneyball actor appeared on Kelce’s podcast, New Heights.

“Brad … decided the timing was finally right,” an insider explained.

Despite the couple’s happiness, Pitt has no intention of marrying again. Shuter’s source noted that the twice-divorced actor is “building a life” with his partner, but “has no interest in walking down the aisle again.”