In Touch first broke the news, and now he video we’ve all been waiting for has finally arrived.
As the magazine previously reported, Kourtney Kardashian’s beau Scott Disick and Kim Kardashian’s best friend Jonathan Cheban starred in an American Psycho-themed short to help Kanye West promote his new album, Yeezus.
“Kanye wants the video to go viral and drum up more publicity for his album,” an insider tells In Touch.
EXCLUSIVE: Kanye West Films American Psycho-Themed Video Starring Scott Disick & Jonathan Cheban
In the gory two-minute clip, Scott praises Kanye’s musical genius, but things take a turn for the worst when Jonathan brushes off Scott’s claims and the father of two takes an axe to his pal's head.
It's possible Kanye got the idea for his promo from In Touch, who noted that Scott bares a shocking resemblance to Patrick Bateman, the snobby serial killer played by Christian Bale in the movie adaptation of American Psycho.
“Kanye is definitely on edge and nervous about how this album will sell,” an industry insider tells the mag. “He won't promote it the normal way, and he wants to create buzz with all these weird, secret demonstrations.”
Kanye's Yeezus hits stands today.
Check out the video below and let us know what you think!