When Kanye West first took to Twitter to blast late night comedian Jimmy Kimmel, many were quick to call out the two men for scheming together on a publicity stunt — and the suspicions only escalated when it was announced that they would sit down together on Jimmy Kimmel Live.
But on the Oct. 9 episode, the 36-year-old rapper was quick to dismiss naysayers.
"Everyone out there in the TV world, real world, whatever world you stay in, needs to know I’ve never done a publicity stunt in my life,” Kanye claimed. “I don’t do publicity stunts ever, so don’t ever think that.”
Whoa — hold it there, Kanye! You’ve never done a publicity stunt in your life? An interview you gave to GQ in 2007 seems to state otherwise!
Fans may remember in 2007 when 50 Cent said that if Kanye’s album outsold his, he’d retire from rap; the two rappers battled on the charts and faced off — literally — on the cover of Rolling Stone and at the 2007 Video Music Awards.
Shortly after it ended, Kanye dished to GQ that he not only participated in the publicity stunt — but also that he came up with the idea!
“It was a complete publicity stunt,” he told the men’s mag. “It was my idea. I knew it was going to take off as soon as we were going to come out on the same date. Think about it — you got the two biggest sh-t-talkers in rap history.”
In a 2012 interview with XXL Magazine, 50 confirmed that it wasn’t real, instead calling it “great marketing.”
“That was just to build energy, [Kanye and I] didn’t have no beef at all,” 50 Cent said. “You can’t stand that close to someone and take pictures for the cover of Rolling Stone with having beef.”
During last night’s Kimmel interview, Kanye shrugged off his public opinion, saying “[he’s] not running for office,” but with all that flip-flopping — Kanye sounds an awful lot like a politician!