Move over, Kim Kardashian: There’s a new reality star mogulette in the making! “I always wanted to have my own perfume, even when I was little. I’m so grateful and it turned out exactly how I wanted,” the svelte Jersey Shore star told In Touch at the launch of her debut fragrance appropriately named Snooki by Nicole Polizzi.
Like any mogul, Snooki had a hand in the entire creative process, including the packaging. “I wanted to use assorted woods. The boardwalk is all wood and I wanted to have the Jersey shore in my perfume,” Snooki explained. “The cotton candy scent is me. And the beach flower scent reminds you of tanning. I love tanning. I was very involved with the making of the bottle and the packaging. I wanted it to be leopard and zebra cause I love animal print, and pink and purple so it would stand out. And I wanted to make it blingy. I wanted to make it different than all the other celebrities and very gaudy and very tacky!”
Perhaps the greatest test of all was that the fragrance was a big hit with the most important men in Snooki’s life, her dad and her steady boyfriend, Jionni LaValle. “I let my dad sample it and I let Jionni sample it and they loved it. They were like, what’s the new perfume you’re wearing? I’m like, it’s mine! They loved it!” Snooki laughed. “Jionni thinks it’s very flirty. Everytime I wear it, he’s always cuddling with me. I always douse myself in it just so like, he’s all over me! I think girls are going to feel confident and flirty and pretty when they wear this."
Be sure to catch Snooki on November 10 on HSN!