Rihanna Gives Fans a
Sneak Peek at New
Fashion Line (VIDEO)
As if Rihanna didn’t have her hands full from all of those Grammy Awards, the singer is now trying her hand at designing.
A new video of the “Diamonds” singer gives fans a sneak peek into the inspiration behind her first-ever clothing collection with River Island, a fashion line which she’ll debut on Feb. 16 at London’s Fashion Week.
"I've wanted to design my own fashion line for a very long time," she says. "I just felt like every time I saw something on a rack, there was something I wanted to do to it to change it. So I felt like, the only way I can do that is by designing my perfect thing for me."
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In the black-and-white video, Rihanna discusses her target audience for the collection and what she hopes to achieve as a designer.
"My style is definitely inspired by my mood, so this collection will definitely have a range of different moods, different attitudes," she explains. "I wanted all types of girls to really want to wear this and feel comfortable in it but still feel edgy.”
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So who is RiRi’s ideal buyer? "Young women—young sassy personalities," she admits.
And if the Bajan beauty’s duds are as fabulous as her songs, fans are in for a treat. As a fashion icon to tons of girls all over the world, Rihanna is sticking to a simple, style approach for her new line: "I wanted character to come out in the clothes without trying too hard."
Are you interested in Rihanna’s line? Do you think she should stick to singing?
VIDEO: Check out the sneak peek into Rihanna's fashion line below: