Rumors of Kirk Douglas' death started swirling after People magazine accidentally published the 98-year-old actor's obituary on its website.
The magazine has since removed the article that had "DO NOT PUB Kirk Douglas Dies" as the headline, but screen shots of the post are being shared all over social media.
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The article stated, "Kirk Douglas, one of the few genuine box-office names to emerge just as TV was overtaking American culture in the years right after World War II, died TK TK TK." "TK" is a journalism reference, meaning "to come."
According to 'The Hollywood Reporter,' the timestamp on the article read Sept. 29, but it's unclear if it's been up on the site since then.
Since news broke of this embarrassing error, social media has been swarming with Kirk Douglas references.
"Is People Magazine going to keep the Kirk Douglas obituary online till he eventually dies? #KirkDouglas," one user wrote on Twitter.