Kim Kardashian’s empire just keeps on growing — and now, it’s going digital.
According to predictions made by Bloomberg News, her new mobile game Kim Kardashian: Hollywood—which is currently No. 3 Free and No. 5 Grossing game on the Apple App Store—is set to make an impressive $200 million from in-app purchases.
During game play, users work their way from E-list to A-list thanks to the help of their friend/social climbing expert Kim Kardashian.
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Users can spend as much as $100 (real dollars), which is worth $175,000 virtual dollars—that cash can be spent on clothes, accessories, travel and all the regular costs of keeping up with Kim’s lifestyle.
So far, Mrs. Kanye West seems to be pleased with what the game has already accomplished since its July 1 release.
“This project has been an amazing experience,” she told E! News. “I’m so excited that people are enjoying the game! I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game’s design details and continue to do so with the updates we are bringing out.”
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The influence of Kim’s real life on the game does not go unnoticed. Several of the outfits she wears in the game are designed after her real clothing, and a recent update includes a trip to Punta Mita, Mexico—the same destination she recently traveled to with Kanye.
And that’s only the beginning! The reality star says it’ll be even easier to keep up with her life in the game moving forward.
“There’s so much more to come, including plenty of cute new looks and exotic locations,” she gushes.