Khloe kardashian lawsuit

“Dumb F--ks": Khloé
Kardashian SLAMS the
Parent Company of
Their Makeup Line,
Renamed Kardashian
Beauty, For Not
Knowing the Name
“Khroma” Was Taken


It’s no secret that Khloé Kardashian is by far the most outspoken member of the reality TV family.

Whether it’s on Twitter or on Keeping Up With the Kardashians, the 29-year-old isn’t afraid to speak her mind—and the same proves to be true when it comes to business!

In an email, Khloé called Boldface Licensing + Branding, the parent company of the Kardashian’s cosmetic line, “dumb f--cks" for not knowing the name “Khroma” was used by another makeup company.

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“Ummm yeah… are they [Boldface] stupid??? We need to make sure we own the name first! What dumb f--cks!”

The email was exposed as part of a recent filing for their ongoing legal dispute over the name of their cosmetic line, originally named Khroma Beauty.

Khloe, Kourtney and Kim Kardashian

In June 2012, Lee Tillett Inc.—a Fla.-based business with a cosmetic line called Kroma—sent Boldface a cease-and-desist letter, complaining that the Kardashian’s venture into the beauty world infringed on its trademark.

After the reality TV family was sued, they changed the name to Kardashian Beauty.

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They say there’s no such thing as bad press—but apparently the on-going scandal didn’t bring enough attention to the brand, the March 31 filing revealed!

According to the court documents, Kim Kardashian was disappointed with the advertisements created by the Boldface team and brought in Kanye West’s “team” to create mock-ups that she felt better represented her “vision” of the brand.