Justin Bieber Named New Spokesman For Adidas' NEO Label

The Biebs is officially the new face of Adidas' NEO brand, where he will serve as the sportswear's style icon for the next two years.

The Biebs is officially the new face of Adidas' NEO brand, where he will serve as the sportswear's style icon for the next two years.

Splash News

The Biebs sure loves his sneaks!

Because Justin Bieber doesn’t have enough going on, the “Beauty and the Beat” singer is now an official spokesman for Adidas, to boot.

The pop star will focus on Adidas’ NEO label, and took to his Twitter account this morning to share his exciting new business venture with his Beliebers.

"Big News! I'm now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!" Justin tweeted.

The teenage star later released a YouTube announcement that delves into more specific details of the contest, where he notes that two lucky fans can win an all-expenses-paid trip to Miami to meet him.

So how does one get to the 305 for free?

Fans will have to partake in an online scavenger hunt, which ultimately leads to a photo of Justin’s coveted gold kicks and a special code. Hints will be given away on the sportswear’s Facebook app, where contestants also enter to win.

Adidas and the Biebs have confirmed a two-year partnership, where Selena’s main man will serve as the brand’s “style icon.”

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