Josh Hartnett smells
like a diamond


Get a whiff of this: Josh Hartnett is the new chiseled face of Emporio Armani Diamonds for Men. The fragrance, debuting this summer, is the male counterpart to Emporio Armani Diamonds, which launched last year. Bling-bling-loving Beyoncé was a natural choice to be the face of that feminine scent. Question is: are diamonds a guy's best friend, too?