Jay Z decided to grace all of Instagram with his presence and made his debut on the social media site short and sweet.
The new account was created yesterday under the handle @Hovsince96, and appeared to be run by the 45-year-old himself. It gained over 100,000 followers in hours.
Follow my brother @Hovsince96 ASAP! A photo posted by G (@littleburger) on Aug 29, 2015 at 5:41pm PDT
Follow my brother @Hovsince96 ASAP!
A photo posted by G (@littleburger) on Aug 29, 2015 at 5:41pm PDT
The account looked to be legit after Jay's friend, music executive Michael Kyser, shared a photo of the rapper perusing Instagram on his own profile, urging people to, "Follow my brother @Hovsince96 ASAP."
Soon enough, a throwback photo of Jay Z standing with Michael Jackson appeared on the page.
"Happy Birthday to the King," the caption read. "This may be my first and last post."
And it looks like the man was true to his word, as the post, as well as the profile, has already vanished.