James Franco has never made a secret of his love for selfies. But now he's writing an article for the New York Times about why exactly selfies are so popular.
In the article, the actor and writer admits he's "addicted to Instagram," and that he has noticed that selfie pics get the most comments and likes.
"But a well-stocked collection of selfies seems to get attention. And attention seems to be the name of the game when it comes to social networking. In this age of too much information at a click of a button, the power to attract viewers amid the sea of things to read and watch is power indeed," he writes.
The Pineapple Express star continued, "It’s what the movie studios want for their products, it’s what professional writers want for their work, it’s what newspapers want — hell, it’s what everyone wants: attention. Attention is power. And if you are someone people are interested in, then the selfie provides something very powerful, from the most privileged perspective possible."
And Yale grad James seems to have the formula for a successful selfie all figured out. He calls out Taylor Swift and his Spring Breakers costar Ashley Benson as two active Instagram users who have used the platform to build their brand and enhance their celeb status.
As for his own account, he writes, "I’ve found that Instagram works much like the movie business: You’re safe if you trade “one for them” with “one for yourself,” meaning for every photo of a book, painting or poem, I try to post a selfie with a puppy, a topless selfie or a selfie with Seth Rogen, because these are all things that are generally liked."
Seth, one of James' closest pals, was his costar in the hilarious shot-by-shot remake of Kanye West and Kim Kardashian's music video for "Bound 2." Still, James has one last word to get in about the power of the selfie: "I am actually turned off when I look at an account and don’t see any selfies, because I want to know whom I’m dealing with. In our age of social networking, the selfie is the new way to look someone right in the eye and say, 'Hello, this is me.'"