So, this is happening.
A new website called The Big Ass News features a series of belfies, courtesy of Kim Kardashian. Creators Jennifer Garcia and Carl Larsson write important news headlines over her derriere in order to capture your attention.
Should the story tickle your fancy, you click on said belfie and proceed to the original article!
“The idea is simple: Kim Kardashian’s ass gets more attention than important world issues,” Carl, a freelance art director from NYC, told Newsweek.
“So we wanted to use that ‘huge platform’ that Kim Kardashian has in the media to spread awareness for news we should pay attention to as a global community.”
Head on over and check it out!