How did a dog named Hugo get Eva Mendes to swear off fur for good? Six months ago, when the 33-year-old actress bought a 70-pound dog to guard her house, she realized, "I would never wear Hugo." So she teamed up with PETA and the next thing she knew, she was preparing to see her naked self — in a photo taken by renowned celebrity photographer Don Flood — posed high above Robertson Boulevard. Of the billboard, Eva told E! Online, "I'm not going to lie. It will probably be weird when I see it. It's going to be like, 'Oh, wow, there it is.'"