When it comes to the perfume wars, chivalry is definitely dead — even when it comes to your ex-girlfriends! A confident Sean "Diddy" Combs told Rachael Ray on her show that his new fragrance, Unforgivable Woman, will outsell those of his female rivals. "This week I am going to challenge my female counterparts, from J. Lo, Mariah [Carey], Sarah Jessica Parker to Gwen Stefani, that my fragrance is better than theirs," he boasted. Why's he so sure? "I am a man and know how a woman should smell." He also knows how to push the envelope. The TV ad for his perfume is apparently too racy for even MTV to air!