Who is the new face of Ann Taylor, you ask? It's 48-year-old ageless beauty, Demi Moore, who says she's loved the brand since she was a kid, appreciating the "workout to work to weekend" aesthetic.
Following in the footsteps of Katie Holmes and Naomi Watts, Demi is another wise choice for Ann Taylor because both marry the "classic with a twist" vibe — a style Demi says her three daughters (Rumer, 22, Scout, 20 and Tallulah, 17) helped her hone. "There are things I might wear with flats that they would put with heels," explains the star, adding, "They definitely stay at a kind of cutting edge because they're still in that experimental stage, which is important...We have to remember that it's okay to take risks."
Ah, spoken like a true fashionista (not-to-mention, one totally cool mom)!