David Duchovny exclusively chatted with In Touch about his new campaign, "Lick My Face" — which benefits Target Zero, a "nonprofit working to get animal shelters across the US to zero kill of all adoptable cats and dogs."
"What they do works. And it works fast," the Californication actor, 55, said. "So, I feel very lucky to be involved with them and seeing these kinds of results in lives saved."
RELATED: Enter Here for Your Chance to Win $1 Million
He also explained how he challenged his social media followers to take part in the "Lick My Face" campaign, which involves covering your face in peanut butter and having your dogs lick it off and donating $1 per lick to the charity.
(Photo Credit: In Touch)
"I was having lunch with the co-founder and CEO who’s become a good friend of mine and she jokingly said we should just hit record when [his dog] Brick licks my face and do a ‘dollar per lick’ donation kind of thing," he explained.
"It was just a casual comment, but we both looked at each other like — wait, that’s really funny. Then the more we talked about it, the funnier some of the ideas got, like smearing peanut butter all over my face to up the lick and donation count, which I can definitely say now was way messier than I imagined, but also a big part of the fun."
Watch David take the challenge in the video below!