Buoyed by the star power of nominees Sandra Bullock, George Clooney, and the blockbuster Avatar, Sunday night’s Oscar broadcast was the highest-rated in at least five years. Nielsen says 41.3 million viewers watched the ABC awards show, up 14% from last year's ceremony. This makes two years in a row of increased ratings after the debacle of 2008, when the fewest people ever watched the dour No Country for Old Men take home Best Picture over a slew of little-seen movies. This year, although the Best Picture winner The Hurt Locker wasn’t a huge hit, fellow nominees Up, The Blind Side, and, of course, Avatar drew many viewers to the show. The decision to include 10 nominees for Best Picture for the first time in more than 60 years also helped deliver high numbers for the show, hosted by Steve Martin and Alec Baldwin.