Adrian Grenier’s running with a new pack these days. The actor, and now activist, has teamed up with Kiehl’s Since 1851 on their Earth Day initiative, an environmental and celebrity partnership which will raise funds for Waterkeeper Alliance waterkeeper.org.
Kiehl’s is commemorating the introduction of a larger size (16 oz.) of their Superbly Restorative Argan Body Lotion (made of fairly-traded, organic, Moroccan Argan Oil and Argan Leaf Extract) with a Limited Edition Label Art Series for $55, one of which Adrian designed. 100% of the net profits are going to the Waterkeeper Alliance. Singer Erykah Badu, surfer Kelly Slater and a team of students from Parsons The New School for Design have each created a unique and beautiful label, as well. The Limited Edition bottles, which are made from 100% post-consumer recycled packaging, will be available in Kiehl’s freestanding stores and kiehls.com on April 20 in time for Earth Day 2009.