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While attending Philip Seymour Hoffman’s wake on Thursday, Amy Adams, specifically her handbag, became the focus for one major fashion house.
Since Adams was carrying one of Valentino’s bags, a PR representative for the Italian designer thought it was appropriate to let fashion bloggers and journalists know.
The press release sent out by rep Upasna Khosla stated: “We are pleased to announce Amy Adams carrying the Valentino Garavani Rockstud Duble bag from the Spring/Summer 2014 collection on Feb.6 in New York.”
Photos of Adams carrying the $3,275 bag were attached. However, the company wasn’t aware of where those photos were taken—outside the Frank E. Campbell Funeral Chapel.
After Valentino received backlash and realized their mistake, they tweeted, “We regret releasing a photo of Amy Adams with a Valentino bag. Unaware of the circumstances it was a mistake and we apologize to Ms. Adams.”
An apology for the press release was also issued on Friday afternoon. “We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino bag,” said Valentino spokeswoman Mona Swanson.
“We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake and we apologize to Ms. Adams who was not aware, or a part of, our PR efforts.”
According to Page Six, a representative for the actress said in a statement, “Amy Adams is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling.”
Adams, who also wore a red Valentino gown to this year’s Golden Globes, attended the wake with her husband Darren Le Gallo. She starred in three films with Hoffman: The Master, Doubt and Charlie Wilson’s War.
Hoffman’s funeral was held on Friday at the Church of St. Ignatius Loyola in New York. Celebrities who attended the ceremony along with Adams included Joaquin Phoenix, Michelle Williams, Jake Gyllenhaal, Meryl Streep, Cate Blanchett and Justin Theroux among others.